Senior Art Director or Senior Copywriter
New York City, NY
Full Time
Experienced
Senior Art Director or Senior Copywriter
NYC
Taylor Career Level
This is an Experienced/Senior-Level role at Taylor. With limited direction and guidance, Senior Art Directors and Senior Copywriters work fairly autonomously on assignments of high complexity and coordination, demonstrating advanced craft skills and knowledge reflective of an experienced practitioner. They are also expected to uphold Taylor’s vision and values through personal behaviors, as well as beginning to hold others accountable for the same.
Primary Responsibilities (The What)
Creative Thought Leadership
Minimum Qualifications and Requirements
Compensation
Taylor Values (The How)
NYC
Taylor Career Level
This is an Experienced/Senior-Level role at Taylor. With limited direction and guidance, Senior Art Directors and Senior Copywriters work fairly autonomously on assignments of high complexity and coordination, demonstrating advanced craft skills and knowledge reflective of an experienced practitioner. They are also expected to uphold Taylor’s vision and values through personal behaviors, as well as beginning to hold others accountable for the same.
Primary Responsibilities (The What)
Creative Thought Leadership
- Use strong understanding of client’s business, brand, industry, and target consumers to develop integrated, multi-channel campaigns that meet client business needs and generate measurable results
- Remain current on marketing, design, technology, language, and cultural trends, and infuses this knowledge into all creative work
- Begin to participate in the strategic account planning process, including reviewing past results and applying learnings
- Collaborate effectively with Account and Strategy teams to provide ongoing creative counsel to mid-level clients, bringing unconventional thinking and innovation to the work
- Write, present, and communicate in a polished, articulate and persuasive manner across all mediums, internally and externally
- Listen well, building and maintaining relationships internally and externally through respect, responsiveness, and open dialogue
- Demonstrate a strong understanding of the agency's business model, structure, and offerings and how they come together in service of a client partner's business needs
- Effectively manage internal and client communications, including selling in creative ideas, setting appropriate expectations, and responding to questions or concerns
- Demonstrate skill in leading meetings and delivering formal presentations (client and internal)
- Contribute positively to Taylor's brand presence by engaging in social channels, thought leadership pieces, case studies, and other content and communications
- Actively participate in creative ideation and planning for digital & social content, event activations, brand identity systems, print materials, and other campaign elements
- Proactively bring in and partners with others to uphold diversity of thought, integration, and collaboration across Taylor disciplines
- Effectively refine ideas into fully integrated program concepts that drive business impact and deliver against defined objectives
- Work on multiple workstreams/programs simultaneously, ensuring that all work fits together as part of the broader strategy
- Demonstrate accountability and ownership for all creative work on assigned projects, collaborating effectively with cross-functional teams of account/PR, strategy, production, and analytics to develop creative that drives business impact
- Self-edit creative/design work in progress, incorporating feedback and direction from senior team members and collaborating with them to evolve and elevate the work
- Art Direction: Create campaign look and feels, storyboards, comps, and other materials for presentations and final execution
- Copywriting: Write creative platforms, manifestos, digital/social copy, and other copy for presentations and final execution
- Attend shoots, events, edits, etc., actively collaborate with the team to ensure flawless execution
- May oversee the work of junior team members on specific client accounts and/or projects, delegating well and providing training, guidance, and feedback to ensure their work meets agency and client performance standards
- Give appropriate recognition and actively work to motivate and inspire others
- Demonstrate diversity of thought, and recognize others who do the same
Minimum Qualifications and Requirements
- Bachelor's degree in a related field and/or equivalent education and work experience
- 5-7 years’ work experience as a creative in PR, Advertising, or Digital/Social Marketing
- A conceptual thinker with an exceptional portfolio of work that is fresh, on trend, and demonstrates your strong pulse on culture, consumers, and media
- Experience working across a wide range of media, with an emphasis on integrated programs across digital/social, video, print, and event/experiential
- Team player who enjoys working with and helping others in a collaborative environment
- Must reside in the New York Metro area and be able to commute to our Manhattan office as needed
Compensation
- $100,000 – $120,000
Taylor Values (The How)
- Respecting What's Right: makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
- Entrepreneurial Enthusiasm: takes initiative and doesn't wait to be tapped. Leads from wherever they are and delivers irreplaceable value
- Committed to Curiosity: open-minded and learns from all sources. Experiments and creates meaning in uncertainty
- Pride In Partnership: uses empathy to build trusting relationships and ensure effective communication. Is open to others' ideas and viewpoints
- Inspired Innovation: is imaginative with big dreams and goals. Invents and iterates to shape hearts, minds, and culture for the better
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