Strategist, Social Media Content & Community Management

New York City, NY

Full Time

Mid Level

Taylor · New York, NY · Hybrid (minimum of 2 days/week in-office)
The Strategist, Social Media Content & Community Management is a hands-on social specialist who owns the day-to-day voice, content calendar, and community of assigned client brands. This person is a seasoned community manager with a sharp eye for cultural and platform trends, and a content planner who can juggle multiple brand priorities, talent partnerships, and workstreams at once. They partner closely with Creative to turn trends and client goals into native, platform-right content (not just trend replication with a logo slapped on) and they retain and build on client feedback so every new round of work is sharper than the last.

WHAT YOU’LL DO
Community Management & Trend Identification

Owns the day-to-day voice and community of assigned brands, with a finger on the pulse of culture and social platforms
Personally manages 1:1 community moderation, response, and opportunistic social listening across assigned brand profiles
Quickly identifies emerging social and cultural trends (e.g., meme culture, clipping) and assesses fit for the brand's voice and audience
Creates native content in partnership with Creative's direction — translating a trend into something that feels authentic to the platform and the brand, rather than simply relabeling the trend with a product or logo
Leads day-to-day QA, publishing, and trafficking for organic and paid social

Content Calendar Development & Management

Builds and manages content calendars that balance multiple brand priorities, talent partnerships, and workstreams
Partners with a roster of UGC Creators reviewing asset submissions, providing feedback, and publishing on brand-owned channels
Publishes content in real-time from events by monitoring for brand tags, mentions, and collab requests. Publishes content provided by on-the-ground Creators representing the brand at priority and tentpole campaign events
Develops always-on organic social content calendars across Meta, TikTok, Pinterest, X, and YouTube
Collaborates with paid teams on briefings, asset production and selection, and trafficking
Balances competing priorities (brand campaigns, talent partnerships, always-on content, and reactive/trend-based content) within a single calendar
Provides creative direction on content types and formats, grounded in platform best practices
Partners with Account and Creative teams to keep the calendar aligned with client business goals and key moments

Research, Insights & Client Knowledge Retention

Turns research and client feedback into insights that compound over time rather than starting from scratch each round
Conducts social listening and platform research to inform content and community strategy
Retains and organizes detailed client feedback and creative preferences, building on past learnings to sharpen future ideation and assets
Synthesizes performance data and client input into actionable insights for the next round of content

Creative Partnership

Writes clear, compelling creative briefs rooted in trend and platform insight
Partners closely with Creative throughout asset development to ensure content remains on-brief, native to the platform, and true to the brand voice

Communication & Storytelling

Communicates in a polished, articulate manner internally and externally, including with clients
Explains content and community strategy clearly, setting expectations and responding to questions or concerns
Builds strong relationships through responsiveness and open dialogue with Account, Creative, and client teams

Measurement & Optimization

Partners with Account teams to deliver quarterly social reports, campaign recaps, ad hoc metrics requests, and other client presentation materials
Synthesizes performance results and learnings into insights that inform future content and community strategy

Business Acumen

Completes timesheets accurately and in a timely manner
Understands scoping and budgeting basics for assigned projects
Proactively flags workload or allocation issues to leadership

WHO YOU ARE

Respecting What's Right: makes ethical choices and treats others with respect by embracing diversity of backgrounds and thought
Entrepreneurial Enthusiasm: takes initiative and doesn't wait to be tapped. Leads from wherever they are and delivers irreplaceable value
Committed to Curiosity: open-minded and learns from all sources. Experiments and creates meaning in uncertainty
Pride In Partnership: uses empathy to build trusting relationships and ensure effective communication. Is open to others' ideas and viewpoints
Inspired Innovation: is imaginative with big dreams and goals. Invents and iterates to shape hearts, minds, and culture for the better

Minimum Qualifications and Requirements

Minimum 3 years of experience in social media strategy, content, or community management, with required agency experience personally managing brand social media profiles (not solely overseeing or reporting on social — hands-on ownership of posting, community response, and day-to-day account management)
Demonstrated experience building and maintaining social content calendars across multiple platforms (TikTok, Meta, Pinterest, YouTube, X) for more than one brand priority, talent partnership, or workstream simultaneously
A track record of spotting and translating cultural and social trends (e.g., meme culture, clipping) into brand-right content, rather than replicating a trend with a product or logo bolted on
Highly detail-oriented, with the ability to retain and apply client feedback, brand guidelines, and creative preferences across projects over time
Strong working knowledge of platform best practices, native content formats, and community moderation standards
Excellent written and verbal communication skills; comfortable presenting content recommendations internally and to clients

NOTE: Candidates will be asked to complete a sample content calendar exercise as part of the interview process that balances multiple brand priorities and demonstrates creative direction on content types and platform best practices.

COMPENSATION
$70,000 / year

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Strategist, Social Media Content & Community Management

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